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Activating the refreshed brand globally with a new content strategy returned significant shift in both lead volume and quality (up by more than 50%).
![](https://cdn.myportfolio.com/fc27fdac-0177-4d8e-bb9c-571a1a7e0e9f/2a6a8b37-ea76-4c56-87ff-25d0b55466f0_rw_1200.jpg?h=ee1056669644f9897e6098e20fee5ce9)
![](https://cdn.myportfolio.com/fc27fdac-0177-4d8e-bb9c-571a1a7e0e9f/b25de070-51e0-41b2-9ca9-90a1b18a6a34_rw_1200.jpg?h=56adebcf05692d46e98464bb999192c0)
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Engagement skyrocketed with a new inbound focus. Key channels saw greatly improved reach - LinkedIn audience grew by over 390% in 12 months.
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A consistent brand roll-out and new guidelines delivered a toolkit for internal and external teams across the world.
![](https://cdn.myportfolio.com/fc27fdac-0177-4d8e-bb9c-571a1a7e0e9f/f30a7141-1596-493e-9ea0-6432269b47c0_rw_1920.jpg?h=b131647f0f8254492d0dfab2ba32712f)
![](https://cdn.myportfolio.com/fc27fdac-0177-4d8e-bb9c-571a1a7e0e9f/a6344bf4-1a49-4c1c-b754-438329e73dca_rw_1920.png?h=44a56d2b79b96ed88c496b57115d3e5e)
Delivery of 80+ high-profile international in-person and online events every calendar year increased brand awareness across all marketable regions.
![](https://cdn.myportfolio.com/fc27fdac-0177-4d8e-bb9c-571a1a7e0e9f/0b8c4df7-c0b9-4c63-97da-1ada4ba2c4d9_rw_1920.jpg?h=0de6b94dcce7e5b575bb3d460d210132)
![](https://cdn.myportfolio.com/fc27fdac-0177-4d8e-bb9c-571a1a7e0e9f/7ac272a0-9ede-4e20-bfe2-fd3d8173c11f_rw_1920.jpg?h=ea307a126589525951192185f5dc2026)
Completely new optimised 500+ page, multi-lingual website performed above expectations seeing domain authority and reach vastly increase.
![](https://cdn.myportfolio.com/fc27fdac-0177-4d8e-bb9c-571a1a7e0e9f/633d645f-8959-4579-8871-f3f5b09b044f_rw_1200.jpg?h=adfbf18d4585d57bf408aeec1bcaecbd)
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Go-to-market new product launches generated higher then forecast conversion rates and adoption of new technologies by existing customer base.