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Wanting to launch a disrupter brand to the lifestyle rental market, I was asked to design a brand that would stand-out and reinvigorate a product category that suffered from a dated perception in the public eye. A simple and abstract approach utilised restrained use of colour, delivering a contemporary and flexible brand system which included the identity for the unique name. The design gave the brand a sense of sophistication and highlighted the product focus.
This work was completed while working at an agency (MMR).